2 1 Shi Ji Jing Ji Bao Dao·2025-07-17 08:53Core Viewpoint - The prices of premium liquors, particularly Wuliangye, have significantly dropped following a price decline in Feitian Moutai, indicating a potential shift in the high-end liquor market dynamics [1][4][5]. Price Trends - Wuliangye's price on e-commerce platforms has fallen below 750 yuan, with specific listings showing prices as low as 748 yuan for the 52-degree 500ml bottle [1]. - The wholesale reference price for Wuliangye's eighth generation has decreased by 5.26% from the beginning of the year, dropping from 950 yuan to 900 yuan per bottle [5]. - Feitian Moutai has seen price declines exceeding 10%, with the 25-year-old bottle now priced at 1870 yuan, down from 2200 yuan, marking a 15% drop [5]. Market Dynamics - The decline in Moutai prices is expected to exert pressure on other high-end liquor brands, particularly Wuliangye, leading to potential price compression and demand diversion [5]. - There are concerns that the price drop of Moutai may trigger panic selling in distribution channels, further deteriorating the sales expectations for Wuliangye and other premium liquors [5]. - Wuliangye's official communication has warned consumers about counterfeit products being sold under the guise of discounts and promotions on various platforms, emphasizing the importance of purchasing from authorized sellers [4].