3年多亏掉3亿多，“红枣第一股”好想你上半年还是没扭亏

Core Viewpoint - The company "Hao Xiang Ni," known as the "first stock of red dates," continues to face losses in the first half of the year, with a projected net loss of approximately 15 million to 25 million yuan, despite an improvement compared to the previous year's loss of 36.23 million yuan [1][2]. Financial Performance - The net loss for the first half of the year is expected to be between 15 million and 25 million yuan, which is a reduction of about 40% to 70% compared to the previous year's loss of 36.23 million yuan [1]. - Over the past three years, the company's net losses have totaled between 327 million and 337 million yuan, with losses of 189 million yuan in 2022, 51.89 million yuan in 2023, and 71.96 million yuan projected for 2024 [1]. - As of July 17, the company's stock price was 9.88 yuan per share, with a total market capitalization of approximately 4.465 billion yuan [1]. Operational Challenges - The company attributes its losses to a decline in investment income due to changes in accounting methods for equity investments, resulting in a year-on-year decrease of approximately 37 million yuan in non-recurring gains and losses [2]. - The company's core product, red dates, remains a significant part of its revenue, accounting for 73.17% of total revenue last year, with red date product revenue at 1.221 billion yuan [5]. - The company heavily relies on offline sales, with over 68% of revenue coming from offline channels, while online sales account for only 28.43% [5]. Strategic Initiatives - To address its limitations, the company has partnered with new retail brands like "Ming Ming Hen Mang" and "Mi Xue Bing Cheng" to expand product channels and generate investment income [6][7]. - The company has invested 700 million yuan in "Ming Ming Hen Mang," acquiring a 6.6191% stake, and aims to leverage its extensive store network to reach more consumers [7]. - The company has also begun listing its products in various retail channels, including Sam's Club and partnerships with companies like Yonghui and Hai Di Lao [8].