BrandOS出海榜单发布：为企业加速走出去提供趋势参考

Core Insights - The BrandOS list, launched by the China International Multinational Corporation Promotion Association and OneSight, aims to evaluate the performance of Chinese brands on overseas social media platforms, providing a reference for global expansion strategies [1][3] - The list is the first non-commercial data ranking focused on Chinese brands' social media performance abroad, covering eight key industries and utilizing data from major social media platforms [1][3] - The latest report indicates that leading brands maintain steady social media presence while emerging brands show strong growth, reflecting the increasing activity and adaptability of Chinese brands in international markets [1][3] Industry Trends - Trend 1: Virtual Space for Brand Communication Global social media platforms are accelerating the commercialization of AR/VR technologies, creating immersive interaction ecosystems. This shift allows brands to engage with younger audiences more effectively [1][2] - Trend 2: Modular AI Tools Enhancing Content Creation AI technology is becoming a direct tool for brands, with platforms like Meta and YouTube offering new AI-driven content creation tools, which lower barriers for content production and enhance cross-market communication efficiency [2][3] - Trend 3: Deepening Community Interaction Social platforms are focusing on community engagement, enhancing user participation through feature upgrades, which fosters two-way communication between brands and users, thus building emotional connections [2][3] - Trend 4: Intelligent Search Restructuring Content Exposure Search functionalities are evolving from keyword matching to semantic understanding, requiring brands to optimize content presentation to align with new intelligent search algorithms [3] Brand Rankings - The BrandOS list includes top brands across various categories, such as: - Consumer Electronics: Xiaomi, DJI, Honor, Realme [4][6] - Retail: Pop Mart, SHEIN, Temu [9][10] - Automotive: BYD, Great Wall Motors, Xpeng [18][19] - Home Appliances: Haier, TCL, Hisense [15][16] - Smart Manufacturing: Chuangxiang 3D, xTooL, Hikvision [13][14] - Entertainment: Tencent Video, Youku, iQIYI [20][21]