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“沪九条”扶持互联网优质内容,青年创作者如何超越流量焦虑
Sou Hu Cai Jing·2025-07-17 09:39

Core Viewpoint - Shanghai has officially launched the "Shanghai Measures to Support High-Quality Internet Content Creation" (referred to as "Nine Measures"), aiming to establish a globally influential and leading internet content creation hub within five years [1][4]. Group 1: Policy Support and Financial Incentives - The "Nine Measures" specifically support the Huangpu and Yangpu districts in building a globally influential internet content creation hub, with annual rewards of up to 10 million yuan for outstanding public service platforms and incubators [1]. - For impactful content that tells the stories of Shanghai and China, creators can receive up to 100,000 yuan in rewards at the municipal level, with priority for national and municipal honors [1]. - Shanghai is establishing a special fund to address funding issues for creators and small businesses, providing interest subsidies of up to 50% of the market loan rate [1]. Group 2: Resource and Talent Development - Huangpu and Yangpu districts are highlighted for their resource endowments and ecological foundations, with significant internet companies like Xiaohongshu and Bilibili located in these areas [2][4]. - The districts have unique advantages, such as Huangpu's rich cultural resources and Yangpu's educational resources, with 11 higher education institutions contributing to talent availability [4]. Group 3: Opportunities for Creators - The core goal of the "Nine Measures" is to attract domestic and international creators, positioning Shanghai as a global "dream factory" for internet content [4]. - The policy encourages young creators to explore unique perspectives on "Shanghai stories" and leverage shared resources in the creation hubs to enhance their work [6]. - Creators are advised to focus on long-term development and the value of content rather than just short-term traffic metrics, emphasizing the importance of quality and professional skills [6][7].