MANGO(SZ:300413) Nan Fang Du Shi Bao·2025-07-17 10:16Core Viewpoint - A consumer complaint regarding Mango TV's SVIP membership highlights issues with the inability to cast exclusive content to a television, raising concerns about the platform's membership structure and user experience [2][4][12]. Group 1: Consumer Complaint - A consumer named Ms. Chen reported that despite holding multiple Mango TV memberships, including SVIP, she was unable to cast exclusive content to her TV, which sparked significant discussion on social media [2][4]. - Ms. Chen expressed frustration that SVIP content could only be viewed on mobile devices and not on the TV, questioning the fairness of the membership fees she paid [7][11]. - The customer service response indicated that SVIP content does not support casting or recording, and users must wait for the content to transition to regular VIP status before it can be cast to a TV [12][14]. Group 2: Membership Structure - Mango TV offers various membership tiers: Ordinary Member (annual fee of 218 yuan), SVIP (annual fee of 268 yuan), Super Premium Club (annual fee of 999 yuan), and Full Screen Member (annual fee of 248 yuan) [12]. - The membership benefits for SVIP and Ordinary Members are limited to mobile, tablet, and computer devices, while Full Screen Members can access content on TV and set-top boxes [12][13]. - The SVIP membership specifically states that it does not include TV access, which Ms. Chen found difficult to notice, leading to her dissatisfaction with the service [11][12]. Group 3: Company Financials - Mango TV's parent company, Mango Super Media, reported a 12.76% year-on-year decline in revenue to 2.9 billion yuan for the first quarter, with a 19.80% drop in net profit to 379 million yuan [14]. - The revenue decline was attributed to a contraction in traditional TV shopping business, while the net profit drop was linked to increased investments in high-quality content and technology [14]. - Despite these challenges, Mango TV's membership revenue continues to show positive growth driven by quality content [14].