突出服务消费融合，2025年服贸会有这些新变化

Core Viewpoint - The 2025 China International Fair for Trade in Services (CIFTIS) aims to enhance professionalism, marketization, and internationalization, establishing itself as a hub for policy discussions, industry solutions, and corporate innovation in the global service trade sector [1] Group 1: Event Structure and Features - The event will be held annually on the third Tuesday of September for five days, with the first three days dedicated to professional audiences and the last two days open to the public [2] - The venue has shifted from "two locations" to "one location," utilizing Shougang Park to create a "Convention and Exhibition Town," optimizing spatial layout and integrating with the overall planning of the Beijing West area [2] - The event will focus on service trade characteristics, emphasizing digitalization, greening, and standardization, with a significant portion of the exhibition area dedicated to interactive communication spaces [2] Group 2: Themes and Participation - The annual theme "Digital Intelligence Leading, Service Trade Renewed" will guide the event, showcasing new technology applications and solutions across various professional service fields, including digital technology and financial technology [2] - Australia will be the guest country, presenting the largest service trade delegation since the inception of CIFTIS, featuring major companies like ANZ Bank and unicorn enterprises [2][6] - Over 700 enterprises have expressed interest in participating, with more than 30% from outside Beijing, including over 240 Fortune 500 and industry-leading companies [5] Group 3: Forums and Discussions - The event will host 14 thematic forums and 76 specialized forums, with nearly 300 invited speakers, including government leaders and Nobel laureates, discussing topics such as e-commerce development and global green economy [4] - Specialized forums will address industry hot topics, including digital economy cooperation between Nigeria and China, and open cooperation in the telecommunications sector [4] Group 4: Brand and Resource Development - A service brand resource library will be established to enhance visibility for premier service brands, facilitating both online and offline promotional activities [3] - The event will also feature diverse activities, including cultural performances and tourism markets, to promote service consumption integration [3]