小杨哥、李佳琦，出海能行吗？

Core Insights - The article discusses the different strategies employed by top livestreamers Xiao Yang Ge and Li Jiaqi as they explore overseas markets, particularly focusing on their unique approaches to engaging international audiences [1][4][11]. Group 1: Livestreaming Strategies - Xiao Yang Ge's apprentice, "Red Green Light's Huang," has successfully entered TikTok's overseas market with an entertaining livestream style, quickly gaining popularity and ranking among the top ten livestreams [2][7]. - In contrast, Li Jiaqi's company, MeONE, adopts a more localized approach by signing local influencers in Indonesia, with 13 signed influencers, four of whom have over 5 million followers [3][11]. - The differing styles of Xiao Yang Ge and Li Jiaqi reflect two distinct strategies for international expansion: one focusing on entertainment-driven sales and the other on professional product recommendations [4][11]. Group 2: Market Challenges - Both livestreamers face significant challenges in monetizing their brands overseas, as their domestic popularity does not guarantee success in foreign markets [4][18]. - The performance of local influencers signed by MeONE has been underwhelming, with one influencer generating only approximately 4400 RMB in a recent livestream, indicating difficulties in achieving desired sales metrics [12][13]. - The article highlights the struggle of both Xiao Yang Ge and Li Jiaqi to maintain brand recognition and effectiveness in overseas markets, with Xiao Yang Ge's brand facing issues due to past controversies [15][18]. Group 3: Supply Chain and Market Dynamics - The article notes that while both companies have extensive brand supply chain resources in China, these advantages do not translate effectively to overseas markets [20][31]. - The Indonesian market presents unique challenges, including lower average transaction values, which complicate the implementation of brand marketing strategies [19][24]. - The article emphasizes the importance of adapting to local market conditions and consumer preferences, as evidenced by the varying success of different livestreaming styles and product offerings [32][33].