WLY(SZ:000858) Xin Hua Cai Jing·2025-07-17 10:56Core Insights - The report published on July 16 by Brand Finance ranks Wuliangye as the second most valuable spirits brand globally, with a brand value of $27.778 billion and a Brand Strength Index (BSI) score of 90.98, maintaining the highest AAA+ rating [2][3] - A total of 12 Chinese liquor brands made the list, with the top four positions occupied by Chinese brands, showcasing the strength and resilience of national brands and the specialty industry [2] Brand Value and Growth - Wuliangye's brand value increased by 7.27% year-on-year and has risen 26.1 times over the past decade, with a compound annual growth rate (CAGR) of 43.7%, which is more than double the average growth rate of global liquor brands [3] - The BSI score for Wuliangye has grown by 28.82 points over the past decade, ranking first in the global liquor industry [3] Brand Strategy and International Expansion - Wuliangye emphasizes high-quality development and brand building, participating in international platforms to enhance global recognition of Chinese liquor [3] - The company has optimized its product structure and marketing strategies, focusing on cultural exchanges and innovative marketing models to expand its international market presence [3][4] Future Outlook - Wuliangye aims for over 20% growth in international market sales in 2024 and continues to be recognized in various global brand value rankings [4] - The company plans to prioritize brand building, quality, cultural empowerment, and innovation to enhance brand value and competitiveness on a global scale [4]