同比增长29.37% 2024年中国网络文学市场营收规模达495.50亿元

Core Insights - The 2024 China Online Literature Development Report indicates a robust growth trajectory for the online literature market, with a projected revenue of 49.55 billion yuan, reflecting a year-on-year increase of 29.37% [2][3] - The total number of online literature works is expected to reach 42.1 million, an increase of over 4.2 million works from 2023, marking an 11.19% growth [4][5] - The number of registered authors on online literature platforms is approximately 30.31 million, showing a year-on-year growth of 3.44% [5] - The user base for online literature has reached 638 million, a historical high with a 16% increase compared to the previous year [5][6] Market Dynamics - The report highlights a shift in revenue sources, with subscription income rebounding strongly and advertising revenue continuing to grow, indicating a transition from a traditional "subscription + copyright" model to a more diversified revenue model centered around advertising [3][5] - The number of online literature IP adaptations is projected to reach 83,250, reflecting a 14.55% year-on-year increase, indicating a more rational development phase following a period of explosive growth [5][6] User Demographics and Preferences - The gender gap among online literature users continues to widen, with an increase in users aged 26 and above, while the proportion of users under 26 is declining, suggesting a growing consumer base among middle-aged and young adult demographics [6] - Suspense and mystery genres remain the most popular among users, while historical and military genres are gaining traction, contrasting with the declining interest in fantasy genres [6] Technological and Cultural Trends - The report emphasizes the role of digital technology and AI in reshaping the cultural industry, driving it towards more interactive and diverse business models [6]