SAIC MOTOR(SH:600104) Mei Ri Jing Ji Xin Wen·2025-07-17 11:25Core Viewpoint - The unveiling of the first model, H5, from the "Shangjie" brand, a collaboration between SAIC Motor and Huawei, marks a significant step in targeting the mass market for electric vehicles, aiming for a price point around 200,000 yuan [2][11]. Group 1: Product Details - The H5 model features a wheelbase of 2840mm, a length of 4780mm, a width of 1910mm, and two height options of 1657mm and 1664mm [3][6]. - The vehicle will be available in both pure electric and plug-in hybrid versions, with the pure electric variant offering a range of 655km and the hybrid version exceeding a total range of 1300km [3][11]. - The H5 is expected to be equipped with HUAWEI ADS 4, promising a high-end driving experience [11]. Group 2: Market Strategy - The "Shangjie" brand is positioned as a volume-driven brand, contrasting with Huawei's other offerings that target the higher-end market above 250,000 yuan [11]. - The launch of the H5 is anticipated in September, with significant interest from over a thousand dealers vying for distribution rights [14][16]. - A dedicated network model for distribution is planned, with recruitment for quality dealers already initiated [14][16]. Group 3: Production and Supply Chain - The H5 will be produced at multiple locations, including Ningde, Zhengzhou, Nanjing, and Shanghai, all of which are part of SAIC's production network [16][17]. - A dedicated team of over 5,000 has been established for the "Shangjie" brand, with an initial investment of 6 billion yuan [16]. - The project has received support from local government initiatives, indicating a commitment to establishing a robust supply chain for the new brand [17].