极氪告别纽交所回归吉利：新能源整合迈入深水区

Core Viewpoint - The merger between Geely Auto and Zeekr Smart Technology marks a significant step in the consolidation of China's electric vehicle industry, transitioning from "barbaric growth" to "stock competition" and aiming to enhance competitiveness through resource restructuring and strategic collaboration [1][2]. Group 1: Merger Details - Geely Auto has signed a merger agreement with Zeekr, resulting in Zeekr's delisting from the NYSE and becoming a wholly-owned subsidiary of Geely [1]. - Geely previously held 65.7% of Zeekr's shares and will acquire the remaining shares through a combination of cash and stock swap, with a total valuation of approximately 17.2 billion RMB [2]. - The transaction price includes $2.687 in cash per share and a swap of 1.23 shares of Geely's new stock, representing an 18.9% premium over the last trading day [2]. Group 2: Strategic Restructuring - The merger is part of a broader strategy to optimize brand positioning and eliminate overlaps, creating two main groups: Geely Auto Group focusing on the mainstream market and Zeekr Technology Group targeting the high-end luxury electric vehicle market [4]. - This "two-horizontal" layout aims to complement brand positioning, with Zeekr focusing on high-end electric vehicles and Geely Galaxy leveraging hybrid technology for mainstream market advantages [4]. Group 3: Cost Efficiency and Innovation - Geely is implementing centralized management of technology resources and supply chains, establishing a unified research institute to streamline R&D and reduce costs [6]. - Post-merger, R&D costs have decreased by 10%-20%, and supply chain costs have dropped by 5%-8%, leading to faster product iterations [6]. - For example, the development cycle for the Geely Galaxy L7 has been shortened by 30%, with costs reduced by 15%, achieving over 20,000 sales in the first month [6]. Group 4: Strategic Focus and Market Positioning - The "Taizhou Declaration" emphasizes strategic focus, urging companies to move from a broad brand strategy to a concentrated development of smart electric technologies [7][9]. - The merger aims to enhance Geely's market penetration, with the share of new energy vehicles increasing from 52% in 2024 to 73% in 2025, reflecting a 73% year-on-year sales growth [9]. Group 5: Globalization Strategy - The merger allows Geely to adjust its global strategy, combining Zeekr's overseas channels with local manufacturing capabilities, aiming to enter 50 countries by 2025 [12]. - Geely plans to leverage resources from Volvo and Polestar to create a closed-loop system of "Chinese R&D, global manufacturing, and local service" [12]. Group 6: Challenges Ahead - The success of the merger will depend on balancing brand positioning and integrating organizational cultures, as differences in management philosophies may pose challenges [15]. - The pressure from price wars in the electric vehicle market necessitates a careful balance between cost control and product quality to maintain profitability [17].