一大批土菜馆走红，餐饮业开始流行“野”路子

Core Insights - The rise of "local cuisine" is a natural outcome of changing consumer sentiments, reflecting a shift towards authenticity and local flavors in the dining experience [1][27][28] Industry Trends - The current period is seen as a golden era for local cuisine, with a trend towards more rustic and authentic dining experiences expected to continue [2] - The popularity of local cuisine restaurants has surged, with nearly 40% of new restaurant openings in the past two years related to this category, totaling approximately 113,000 local cuisine-related businesses nationwide [3][25] - Notable local cuisine restaurants like "Tian Xiaogou" and "Silly Local Cuisine" have become hotspots, attracting both local diners and food enthusiasts from other regions [4][5] Consumer Behavior - There is a significant increase in consumer interest in local cuisine, with over 80,000 daily searches for related keywords, indicating a doubling in search volume year-on-year [3] - Consumers are increasingly prioritizing the intrinsic value of food, focusing on authenticity, quality ingredients, and genuine dining experiences over superficial aspects [28][29] Culinary Characteristics - New local cuisine restaurants emphasize the use of fresh, locally sourced ingredients, often highlighting their origins and seasonal availability [10][14] - Traditional cooking methods are favored, with many restaurants showcasing open kitchens and using simple, rustic techniques to prepare dishes [15][18] Market Positioning - These local cuisine establishments are strategically positioned within the mainstream price range of 80-100 yuan, appealing to a broad consumer base while maintaining high-quality offerings [19][24] - The focus on local ingredients and traditional methods allows these restaurants to differentiate themselves from both high-end dining and traditional rural eateries [24][25] Future Outlook - The trend towards local cuisine is expected to reshape the restaurant industry's cost structures and operational models, emphasizing quality ingredients and efficient supply chains [28][29] - As consumer preferences continue to evolve, the long-term winners in the dining sector will be those who can deliver authentic, high-quality food experiences [29]