粤贸一线观｜内外贸协同发力 广东灯饰撬动“看不见的蛋糕”

Core Viewpoint - The article discusses the transformation of Guangdong's lighting industry from a high reliance on foreign trade to expanding domestic sales, highlighting the resilience and adaptability of the industry amid global trade challenges [1][2]. Group 1: Industry Overview - Guangdong is the largest lighting production region globally, with one in every two lighting fixtures coming from this area [1]. - The lighting industry in Guangdong has developed a complete supply chain, from manufacturing to design, contributing to its significant market share both domestically and internationally [2][3]. - The export value of Guangdong's lighting products accounts for approximately 32% of the national total, making it the leading province in lighting exports [3]. Group 2: Challenges Faced - The industry is experiencing pressure due to trade wars and fluctuating overseas demand, prompting companies to reassess domestic market potential [1][4]. - Many lighting enterprises are small and face challenges such as price competition and low bargaining power, leading to a lack of strong market presence [3]. Group 3: Strategic Responses - Guangdong lighting companies are proactively seeking opportunities in the domestic market, leveraging their complete supply chain and innovative capabilities [4][10]. - The industry is witnessing a shift towards "product + service" models to meet diverse consumer needs, with a focus on smart and energy-efficient lighting solutions [9][10]. Group 4: Government Support - The Guangdong government is facilitating the transition to domestic sales through various initiatives, including hosting trade exhibitions and providing financial support for enterprises [10][11]. - Local governments in cities like Guangzhou and Shenzhen are implementing tailored measures to assist lighting companies in expanding their domestic market presence [11].