欧莱雅携跨行业伙伴 首度参展中国国际供应链促进博览会

Core Viewpoint - L'Oréal participated in the 3rd China International Supply Chain Promotion Expo, showcasing its commitment to innovation and collaboration in the beauty industry supply chain [1][4]. Group 1: Exhibition Highlights - L'Oréal's theme for the expo was "Connecting Chains, Beautiful Echoes," emphasizing its focus on consumer-centric supply chain systems [1]. - The company set up three major exhibition areas: "Linking Beautiful Life," "Linking Beautiful Ecology," and "Linking Beautiful World," each highlighting different aspects of its supply chain innovations [2]. Group 2: Employment and Economic Impact - L'Oréal operates 32 beauty brands in China and has established a logistics network that serves over 100 million consumers, supported by production and operational centers [2]. - According to Asterès, for every job created by L'Oréal in China, 20 additional jobs are generated across the value chain, promoting employment and industry collaboration [2]. Group 3: Strategic Partnerships - A strategic cooperation agreement was signed between L'Oréal and the China Barcode Technology and Application Association to enhance the digitalization of the cosmetics supply chain [3]. - The partnership aims to develop a comprehensive digital system for the entire industry chain, improving supply chain efficiency and accelerating the visualization process [3]. Group 4: Future Directions - L'Oréal aims to continue focusing on consumer needs and leveraging its end-to-end operational layout in China to respond to diverse demands with agility [4]. - The company plans to enhance consumer experiences through innovative technologies, ensuring that millions of Chinese consumers can enjoy the benefits of beauty products anytime and anywhere [4].