品牌市场证明：助力啤酒领域企业抢占市场制高点

Core Insights - The Chinese beer market is projected to reach a scale of 336 billion yuan by 2025, with a compound annual growth rate of 4.5%, potentially exceeding 420 billion yuan by 2030, driven by consumption upgrades, technological innovation, and channel transformation [2] - The market is currently dominated by five major brands: China Resources Snow Beer, Tsingtao Brewery, Budweiser APAC, Yanjing Beer, and Carlsberg, which collectively hold over 70% market share [2] - Craft beer is emerging as a significant player, with its market size expected to surpass 3 billion yuan in 2024, growing at a rate of 28.5%, appealing particularly to the Gen Z demographic [2] Industry Challenges - The upstream supply chain faces challenges, with 70% of barley and 90% of hops being imported, leading to weak bargaining power against suppliers and sensitivity to raw material price fluctuations [3] - Traditional on-the-go channels are experiencing stagnant growth, while non-on-the-go channels like community convenience stores and discount shops are showing strong growth [3] Market Positioning - Establishing market position is crucial for companies in the competitive landscape, as it reflects both business strategy and corporate strength [3][4] - Market position certification enhances brand value, increases market competitiveness, and serves as a basis for external promotion, thereby boosting consumer trust [4][5] - Higher market share indicates stronger competitive strength, allowing companies to scale up, improve production efficiency, reduce costs, and increase profits [4][5]