McDonald's Builds Out Beverage Strategy: Will It Aid Traffic Rebound?

Key Takeaways MCD sees high-margin beverages as a growth pillar, alongside beef and chicken, under its new structure. Learnings from CosMc's suggest preset drinks with light tweaks reduce complexity and boost appeal. New category leads will likely fast-track beverage innovation across ops, marketing and supply chain.McDonald’s Corporation (MCD) is sharpening its focus on the high-margin beverage category in a bid to reinvigorate traffic and elevate average check size across its global system. Drawing key ...