侃IPO：海马云冲港股，经营净流出28亿全靠融资

Core Viewpoint - Anhui Haima Cloud Technology, a leading provider of real-time cloud rendering services for cloud gaming in China, has submitted its prospectus for an IPO on the Hong Kong Stock Exchange, aiming to raise capital despite significant losses and low profitability metrics [1] Company Summary - Haima Cloud holds a 17.9% market share in China's real-time cloud rendering service market for cloud gaming, with a projected compound annual growth rate (CAGR) of 33.8% from 2022 to 2024, expecting revenue to reach 520 million yuan in 2024, reflecting a year-on-year growth of 54.4% [1] - Despite revenue growth, the company has reported net losses of 246 million yuan, 218 million yuan, and 186 million yuan over the past three years, totaling 650 million yuan in cumulative losses, indicating weak profitability efficiency [1] - The company's gross margin has been consistently low, with a peak of 26.6% in 2024, compared to an average gross margin of 56.6% for mid-sized gaming companies listed in Hong Kong [1][2] - The primary cost driver for Haima Cloud is computing power, which accounts for approximately 91.0%, 68.9%, and 89.4% of sales costs from 2022 to 2024, severely limiting gross margin improvement [2] Financial Health - The company has relied heavily on financing to support its operations, with net cash outflows from operating activities of 490 million yuan, 1.65 billion yuan, and 680 million yuan from 2022 to 2024, totaling 2.821 billion yuan [3] - Investment activities have also resulted in net cash outflows of 400 million yuan, 530 million yuan, and 340 million yuan during the same period [3] - Financing activities have provided net inflows of 465 million yuan, 2.185 billion yuan, and 1.066 billion yuan over the three years, indicating a dependency on external funding [3] Debt and Compliance Issues - As of the end of 2024, the company reported total assets of approximately 7.008 billion yuan and total liabilities of 2.057 billion yuan, resulting in a debt-to-asset ratio exceeding 293%, significantly higher than the industry average [5] - The company's short-term debt repayment capability is concerning, with current liabilities surging to 2.04 billion yuan, a 241% increase from 2023, and a current ratio of only 0.2, well below the healthy threshold of 1 [5] - Compliance issues have arisen, with the Ministry of Industry and Information Technology notifying the company in April 2025 for problems related to personal information collection and SDK information disclosure, which could jeopardize client relationships and require additional costs for rectification [5] Industry Outlook - The overall market size for real-time cloud rendering services in China is limited, with projections of only 2.6 billion yuan in 2024 and 11.6 billion yuan by 2029, while major players like Tencent and NetEase dominate the market with substantial internal capabilities [6] - The competitive landscape poses challenges for third-party platforms like Haima Cloud, as major internet and gaming companies can fulfill most of their rendering needs internally, constraining the growth potential for external service providers [6]