TRIP.COM(US:TCOM) Zheng Quan Ri Bao·2025-07-17 16:14Group 1 - The inbound tourism market in China is experiencing strong growth, with a 30.2% year-on-year increase in the number of foreign visitors in the first half of 2025, reaching 38.05 million [1] - The number of visa-free foreign visitors has significantly increased, accounting for 71.2% of total inbound tourists, with a 53.9% year-on-year rise [1] - Experts predict that the number of inbound tourists in the first three quarters of this year may exceed the total for the entire year of 2019 [1] Group 2 - Data from Beijing and Shanghai border inspection stations show a substantial increase in foreign visitors, with Beijing seeing 1.49 million arrivals and Shanghai reporting nearly 2.6 million, representing growth rates of 100% and 44.8% respectively [2] - The implementation of visa-free policies has been a key factor in the surge of inbound tourism, with the number of countries eligible for the 240-hour transit visa exemption increasing to 55 [2] - The recovery of inbound tourism is reflected in the projected 132 million inbound visitors and $94.2 billion in spending for 2024, which are 97.2% and 93.5% of 2019 levels respectively [2] Group 3 - To sustain the growth of inbound tourism, cities need to offer differentiated services and improve marketing strategies, including enhancing service quality and providing multilingual support [3] - Companies are actively expanding their inbound tourism services, with Ctrip focusing on inbound group travel and Qunar launching an English version of its platform for international users [3] - There is a growing interest among inbound tourists in cultural experiences, leading to opportunities for products that integrate traditional culture and local customs, such as immersive cultural experiences and themed activities [3]