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Meta appoints generative AI VP to run Threads
Meta PlatformsMeta Platforms(US:META) TechCrunchยท2025-07-17 16:43

Group 1 - Meta has appointed Connor Hayes, the VP of product for generative AI, as the head of Threads, indicating the platform's growth beyond a side product of Instagram [1] - Previously, Adam Mosseri, the head of Instagram, was in charge of Threads, but the platform's expansion necessitated additional leadership [1] Group 2 - Threads, launched in 2023, is rapidly approaching the daily active user (DAU) numbers of X, with approximately 115 million DAUs on mobile compared to X's 132 million [2] - The growth in Threads' user base highlights its increasing significance in the social media landscape [2]