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FDA authorizes Juul's e-cigarettes for sale in US after 3-year ban
AltriaAltria(US:MO) New York Postยท2025-07-17 16:35

Core Insights - The FDA has authorized the sale of Juul's e-cigarette device and refill cartridges in tobacco and menthol flavors, marking a significant regulatory approval after years of scrutiny [1][3][4] - This decision provides a potential recovery path for Juul, which faced bankruptcy risks following a federal ban in 2022 [1][2] - The approval is seen as part of a broader expectation that regulatory hurdles for new vaping products may be eased under the current administration [4] Regulatory Context - The FDA's 2022 ban on Juul's products was temporarily stayed after the company appealed the decision [2][8] - The FDA's rigorous evaluation of Juul's data led to the conclusion that marketing approval was appropriate for public health protection [3] - The agency has faced criticism for slow product authorizations and the proliferation of unauthorized products in the market [5]