Ge Long Hui·2025-07-17 19:17Core Viewpoint - Bubble Mart is expected to achieve significant revenue growth of no less than 200% in H1 2025, with Q2 growth potentially exceeding 220%, indicating a strong acceleration compared to Q1's growth of 165-170% [1] - The company's net profit is projected to increase by no less than 350%, reflecting its established global influence in the IP market and ongoing innovation in product categories [1] Group 1 - The strong performance in Q2 is driven by the continued success of the plush toy category, with average store efficiency in China increasing by 60% and online sales on platforms like Tmall, JD, and Douyin growing over 170% [2] - The Labubu plush toy has generated significant demand since its launch, maintaining high premium rates despite continuous restocking, indicating robust consumer interest [2] - The company's IP matrix is benefiting from the popularity of Labubu, with cross-IP purchasing expected to increase, further enhanced by upcoming product launches and animation projects [2] Group 2 - The company opened over 30 new stores overseas in H1, with significant expansions in North America, Europe, and Southeast Asia, contributing to improved store efficiency [3] - The projected net profit for H1 is approximately 4.34 billion yuan, with a net profit margin of 31.7%, reflecting a year-on-year increase of over 10 percentage points due to enhanced operational leverage and a growing share of overseas revenue [3] - Looking ahead to H2, the company anticipates continued improvement in profitability driven by increased overseas supply chain contributions and the expansion of diverse business formats [3] Group 3 - The revenue forecasts for 2025-2027 have been significantly raised, with adjusted net profits expected to reach 10.2 billion yuan, 15.2 billion yuan, and 19.7 billion yuan respectively, reflecting strong growth potential [3] - The target price for the company's stock has been increased by 16% to 348 HKD, based on a higher adjusted PE ratio of 42x for 2025, acknowledging the company's high growth and global IP influence [3]