

Core Viewpoint - The company, Pop Mart, announced a positive earnings forecast for the first half of 2025, expecting revenue growth of no less than 200% and profit growth of at least 350% compared to the same period in 2024 [1] Group 1: Financial Performance - For the first half of 2025, the expected revenue is 13.673 billion, with a profit base of 999.7 million from the first half of 2024 [1] - The profit margin is improving due to a higher proportion of high-margin products and regions, along with continuous cost optimization [1] Group 2: Channel Expansion - The number of retail stores in mainland China has increased to 177, up 40.5% from 126 at the beginning of the year [1] - North America has seen a doubling of stores from 26 to 53, with ongoing expansion in key coastal areas and new regions [1] - Southeast Asia has added 9 new stores, while Europe has opened 10 new stores, indicating strong demand in new markets [1] Group 3: Product Development - New IP products are gaining popularity, with the Zsiga series receiving 4,084 likes, and the SP series achieving 5,080 likes, marking historical highs [2] - Collaborations with external IPs such as The Monsters and Disney are enhancing brand reach [2] Group 4: Future Outlook - The company is in a clear upward cycle regarding IP, products, and channels, with significant room for growth in single IP value compared to global leaders [3] - The company plans to focus on the sustainable operation of IPs and the expansion of product categories [3] - Updated revenue forecasts for 2025-2027 are set at 30.994 billion, 42.415 billion, and 52.922 billion, with adjusted net profit expectations of 10.336 billion, 14.353 billion, and 17.992 billion respectively [4]