“AI+文旅”，解锁更多出游新体验

Core Viewpoint - The integration of AI technology into the cultural and tourism industry is transforming travel experiences, enhancing service quality, and creating new opportunities for personalized travel planning and immersive cultural experiences [9][13][16]. Group 1: AI Applications in Tourism - AI is becoming a travel companion for many, generating personalized travel plans based on user inputs such as travel time, budget, and interests, significantly reducing the time spent on planning [12]. - Various tourism platforms are launching AI products, with companies like Fliggy, Mafengwo, and Tongcheng Travel responding to the trend by offering AI-driven travel recommendations [12]. - The "AI + tourism" transformation is redefining travel experiences, with generative AI impacting content creation, trend prediction, data analysis, and personalized marketing in the tourism sector [13]. Group 2: Digital Guides and Virtual Experiences - The popularity of "digital guides" is rising, with platforms like "You Shaanxi" offering AI-driven virtual guides that provide real-time information and personalized itineraries [14][15]. - AI-driven virtual characters, such as the "AI Sun Wukong," are being used in cultural exhibitions to engage audiences in multiple languages and enhance cultural experiences [17]. - Immersive experiences using VR and AR technologies are being developed, allowing visitors to explore cultural sites like the Mogao Caves in Dunhuang and the Tengwang Pavilion in Nanchang in a more interactive manner [18][19]. Group 3: Economic Impact and Consumer Engagement - The introduction of AI in tourism has led to increased visitor engagement, with the average stay time in attractions rising and secondary consumption (like dining and souvenirs) increasing by 30% [15]. - AI applications are creating "blockbuster" products that redefine traditional tourism experiences, stimulating new economic growth points in the industry [17].