跟着“苏超”游江苏

Core Insights - The "Su Super" (Jiangsu Provincial Urban Football League) has become a new trend in cultural tourism consumption, attracting significant visitor interest and boosting local economies [3][4] - Since its launch on May 10, "Su Super" has generated 171 trending topics with a total reading volume of 2.934 billion, indicating its strong influence on social media and tourism [3] Tourism Impact - Attendance for the fifth and sixth rounds of "Su Super" exceeded 180,000 spectators per match, leading to a 305% year-on-year increase in bookings for local attractions [3] - The total tourism consumption in six host cities increased by over 14.63%, significantly outpacing the provincial average [3] Local Attractions and Promotions - Each of Jiangsu's 13 cities has introduced promotional measures to attract visitors, expanding discounts from just entry fees to include dining, accommodation, and entertainment [4] - Various cities have tailored their offerings to highlight local culture and cuisine, such as Xu Zhou's Han culture events and culinary experiences [6][8][9][10][11][12][13][14][16][17][18][19] Cultural Integration - The integration of football events with local cultural experiences has created unique tourism packages, such as birdwatching combined with match attendance in Yancheng [8] - Cities like Suzhou and Nanjing leverage their historical and culinary heritage to enhance the visitor experience during "Su Super" matches [19][14]