Core Insights - The forum held on July 16, 2025, in Nanning, Guangxi, focused on the theme "Empowerment, Sharing, Innovation: AI and Women's Development," discussing the opportunities and challenges AI presents for women and promoting cooperation among women’s organizations in China and ASEAN [1] Group 1: Impact of Cross-Border E-Commerce - The rapid development of cross-border e-commerce has made global products easily accessible, transforming shopping habits and enhancing quality of life [3] - Consumers are increasingly valuing personalization, quality, and convenience, leading to a decrease in brand loyalty and a willingness to try new products [3] - New shopping models like social e-commerce and live-streaming have made the shopping experience more interactive and entertaining [3] Group 2: Advantages and Challenges for Women in Cross-Border E-Commerce - Women possess unique advantages in cross-border e-commerce, including keen market insight, strong communication skills, and resilience in entrepreneurship [3][4] - Challenges faced by women include a lack of international business knowledge and time management pressures due to balancing work and family responsibilities [4] Group 3: Recommendations for Aspiring Female Entrepreneurs - It is advised that aspiring female entrepreneurs start small and focus on niche markets, leveraging their strengths in social media to enhance brand visibility [5] - Joining women entrepreneur networks for resource sharing and support is recommended to avoid isolation in the entrepreneurial journey [5] Group 4: Utilizing AI in Cross-Border E-Commerce - To maximize value in cross-border e-commerce, it is suggested to provide policy support, such as specialized training and funding for female entrepreneurs [7] - Strengthening industry collaboration through support programs for female sellers on platforms like Taobao and Temu is essential [7] - Continuous learning and personal branding are crucial for female entrepreneurs to adapt to new technologies and market trends [7] Group 5: Overall Perspective - Cross-border e-commerce offers a vast platform for women, and through collaborative efforts in policy, technology, and community support, female entrepreneurs can create significant value in the global market [8]
毛燕珊:跨境电商“她”实践 共话女性创业发展新路径