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给陷入ROI的营销朋友,列一份短名单
Hu Xiu·2025-07-18 01:56

Core Insights - The marketing industry is facing a collective challenge with increasing demands for ROI and effective user engagement, despite the rise of AI technologies [1][4] - The "Daijing List" aims to identify companies that effectively utilize AI to solve marketing challenges and drive business growth [2] Industry Challenges - Marketing complexity has increased significantly, leading to resource wastage and information silos, necessitating AI for enhanced insights and execution [4] - There is a gap in the deployment of AI tools, with few solutions effectively integrating across the entire marketing chain [4] - Companies struggle with high content costs, rapid update requirements, and difficulties in customer retention and loyalty [3] Need for Benchmarking - The industry requires reference cases and credible vendors to assist companies in making informed decisions during the selection process [5] - The evaluation will focus on companies that provide AI-driven marketing technology services across six key areas, ensuring they have verifiable client success stories [6] Participation Criteria - Companies involved in AI and marketing technology services must cover at least one of the six specified scenarios and have two or more verifiable paid client cases [6][8] Evaluation Process - A comprehensive assessment will determine the top 10 "AI + Marketing Strongest Companies," with the list to be published by the end of September 2025 [9] Benefits of Participation - Companies will be evaluated on their technical capabilities, implementation success, commercial value, and service quality [10]