Core Insights - The home furnishing industry is facing significant challenges, with key metrics showing declines in revenue, exports, and investment returns, indicating a need for a shift in growth strategies [1][2] - The concept of "structured growth" is introduced as a new paradigm for companies to achieve sustainable growth, moving away from traditional methods of scale expansion and traffic acquisition [1][2] Structured Growth Definition - Structured growth is defined by three characteristics: systematic thinking, collaborative synergy, and iterative development, which together drive internal and external efficiencies [2] Industry Examples - The 2026 Beijing Home Furnishing Expo will focus on high-potential sectors such as smart home, outdoor furniture, and elderly-friendly products, aiming to create a cross-age and cross-category industrial network [5] - Companies like Beijing Jinyu Tiantan Furniture and Pop Mart are leveraging their brand advantages and exploring new markets through innovative strategies [5] - Xiaomi's recent financial performance highlights its successful product iterations and market positioning, with significant rankings in various categories [5] Five Actions for Structured Growth - The five key actions identified for achieving structured growth include organizational adjustments, product innovation, user engagement, channel optimization, and content strategy [6][9] - Organizational adjustments involve significant leadership changes to align with structured growth strategies, with over 100 executives leaving or being reassigned in the first half of the year [9] - Product innovation focuses on establishing new standards based on price, functionality, technology, and design, moving away from price wars [9][10] - User engagement emphasizes understanding user demographics and needs, particularly in targeting specific groups like the elderly [12] - Channel optimization requires a strategic approach to different market segments, ensuring effective reach to existing and new customers [12][13] - Content strategy is about enhancing brand communication through various media to build customer loyalty [12][16] Lessons for Achieving Structured Growth - Companies must avoid pitfalls such as excessive structuring that leads to disjointed operations and unclear roles within departments [17] - A focus on core competencies and understanding competitive boundaries can enhance resource connections and business model iterations [18] - Cost reduction and efficiency should guide growth strategies, ensuring unified understanding and focused efforts across the organization [18][19]
结构性变革中，家居行业优等生们的五大动作出奇一致
3 6 Ke·2025-07-18 02:15