为什么“痛文化”能吸引年轻人？如何顺势打造商业新爆款

Core Insights - The article discusses the rise of "pain culture," a visual expression trend among young people that originated from Japanese "痛车" (itasha) culture, which has evolved into a broader phenomenon encompassing various forms of public and personal expression [1][4][8] - Pain culture is not merely a subcultural decoration but represents a significant shift in content economy and consumer engagement, challenging traditional commercial spaces and visual authority [4][9][19] Group 1: Cultural Mechanism - Pain culture serves as a means of identity confirmation for young people, allowing them to express not only their preferences but also their self-identity [7][12] - The phenomenon is characterized by high levels of participation, where young individuals engage in collective activities that transform them from passive consumers to active content creators [11][12] Group 2: Market Trends - Data from 2024 indicates a 268% year-on-year increase in the number of pain culture products on the Xianyu platform, with over 70% of users being post-95s and 25% being post-05s [1] - The popularity of pain culture is evident across social media platforms, with significant engagement metrics such as 14.5 billion views on Xiaohongshu and 16.9 billion views on Douyin for related topics [5] Group 3: Spatial Redefinition - Pain culture is redefining urban spaces, shifting the visual narrative from brand-centric to character-driven expressions, thereby creating a "gentle occupation" of public spaces [9][10] - Commercial spaces are evolving into participatory environments where consumers are invited to engage actively, transforming traditional retail into interactive storytelling venues [11][19] Group 4: Future Implications - The article emphasizes that successful commercial spaces must foster a sense of belonging and identity among users, moving beyond mere content display to creating a sustainable cultural ecosystem [19] - Future commercial strategies should focus on building long-term relationships and community identities, rather than short-term engagement through fleeting trends [18][19]