赛事“流量”转化为经济“增量” “小城办大赛”助力乡村振兴

Core Viewpoint - The "Village BA" basketball tournament in Lianrao County has gained significant popularity, with the third edition set to feature 110 teams from 11 provinces, highlighting the growing interest in community sports events across the country [1][4]. Group 1: Event Overview - The "Village BA" basketball tournament has been held for three consecutive years, with the latest season starting on July 18 and running until October, featuring over 300 matches [1][4]. - A newly constructed sports venue specifically for the tournament has been built, enhancing the event's infrastructure and experience for participants and spectators [3][8]. Group 2: Community Engagement - Local residents, including non-professional players, actively participate in the tournament, fostering a sense of community and volunteerism, with over 130 standardized basketball courts available across villages in Lianrao County [6][17]. - The tournament has inspired local entrepreneurs, leading to the establishment of businesses that cater to the event, such as themed restaurants and service providers for players [10][13]. Group 3: Economic Impact - The "Village BA" has positively influenced local economies, with over 1,700 new market entities established as a result of the tournament's activities, boosting sectors like accommodation, dining, and retail [17][18]. - The event has also spurred the "returning geese economy," encouraging young people to return to their hometowns to start businesses, thus contributing to rural revitalization [13][17].