曝娃哈哈销量已受影响！

Core Viewpoint - The family dispute within Wahaha has significantly impacted product sales and market confidence, leading to a decline in e-commerce sales and a potential long-term threat to the brand's reputation and future growth [1][2]. Sales Performance - Following the family dispute, Wahaha's e-commerce sales dropped from a daily range of 10,000-12,000 units to 5,000-7,500 units between July 14 and 15, with live streaming sessions decreasing from 317 to 91 and the number of influencers involved dropping from over 200 to 75 [1]. - Despite the decline in e-commerce sales, Wahaha's products still ranked among the top four in sales on platforms like Tmall Supermarket, Hema Fresh, and Meituan Xiaoxiang Supermarket, with Wahaha drinking water leading the sales chart in the latter [1]. Brand Image and Market Impact - The ongoing family dispute has tarnished Wahaha's "family culture" image, which has been a cornerstone of its brand identity, leading to a significant reduction in emotional brand value [2]. - The public's fascination with the "wealthy family dispute" narrative diverts attention from the products themselves, damaging brand reputation and consumer trust [2]. - The management's focus on resolving family disputes may hinder Wahaha's ability to innovate products, reform channels, and pursue digital transformation, potentially leading to a competitive disadvantage [2]. Legal Issues - Recent reports indicate that Wahaha's chairman, Zong Fuli, is facing a lawsuit from half-siblings claiming equal inheritance rights and trust benefits, which has intensified public scrutiny and speculation about the family's internal dynamics [3].