“花式”消暑新场景催热文旅“清凉消费” 夏日经济活力释放

Core Insights - The summer performance market in China is thriving, offering diverse cultural experiences and new consumption scenarios for audiences [1][3][9] Group 1: Cultural Events and Performances - The "2025 Huairou National Trend Culture Season" is taking place at the foot of the Mutianyu Great Wall, featuring immersive performances and activities that combine traditional culture with modern leisure [1][3] - The stage play "Two Capitals Fifteen Days," adapted from a novel, is on a national tour, showcasing adventure stories from the Ming Dynasty through a stylized Chinese stage language [5] - In Xinjiang, various traditional performances, including Peking opera and local dramas, are being presented, highlighting regional cultural richness [7] Group 2: Summer Tourism and Leisure Activities - Unique summer cooling projects are becoming popular among families, with options like wildlife parks and water parks attracting visitors [11][13][15] - The Tianshan Tianchi scenic area in Xinjiang has seen a significant increase in tourist numbers, with 323,430 visitors from July 1 to July 16, marking an 18% year-on-year growth [19] - In Chongqing's Kaizhou District, high-altitude summer tourism is booming, with average temperatures around 24°C, and daily visitor numbers exceeding 12,000 at high-altitude scenic spots [25]