Core Viewpoint - Meituan, a leading player in the local service industry, has recently expressed its stance on the competitive landscape of food delivery, acknowledging the need for better communication with the public while emphasizing its competitive strengths and operational strategies [1][2][4]. Group 1: Competitive Landscape - Meituan has entered a more competitive environment with the arrival of strong competitors like JD and Alibaba, leading to a more intense "food delivery war" [1]. - The company claims it is not afraid of competition, stating it is "good at fighting but not aggressive" [1][2]. - Meituan's CEO highlighted that the company has been passively drawn into competition, but it can achieve high order volumes with significantly fewer resources compared to its rivals [2]. Group 2: Core Advantages - Meituan has three core advantages that contribute to its competitive edge: 1. Refined Operational Capability: The company utilizes a strategic approach to subsidies and promotions, which is based on years of experience, allowing it to manage resources effectively [2]. 2. Economies of Scale: With 770 million users, 14.5 million active merchants, and 3.36 million monthly active delivery riders, Meituan has established a high barrier to entry for competitors, maintaining a 70% market share in high-value orders [3]. 3. Vertical Integration in Local Commerce: Meituan focuses on optimizing local supply chains rather than relying solely on traffic, creating a sustainable business model that is difficult for cross-industry giants to replicate [3]. Group 3: Communication Challenges - Meituan has been criticized for its lack of public communication, which has led to misunderstandings about its business practices, such as the perception of high commissions [4][5]. - The company acknowledges the need for clearer communication regarding its fee structure, which includes a technology service fee and delivery fee [5]. - There is a recognition that better communication is essential for building trust and understanding with the public, especially regarding the working conditions of delivery riders [6][7]. Group 4: Future Directions - Meituan's leadership has indicated a commitment to improving its public image and communication strategies, recognizing that effective storytelling is as important as winning market battles [6][7]. - The company aims to transition from being perceived solely as a commercial entity to a more socially responsible provider of public infrastructure [7][8].
财经点评：“不想卷，不怕卷”的美团，要学学软实力