花样“夜”态燃动夏日夜游消费热力 玩法“上新”撬动“八小时外”经济新支点

Group 1: Chengdu Night Tour Bus Project - Chengdu will launch an upgraded "Night Tour Jinjiang Sightseeing Bus" project during the summer of 2025, integrating culture, commerce, and tourism to enhance consumer experiences for residents and visitors [1] - The upgraded bus features a new theme design, showcasing elements like pandas and poetry, creating a mobile cultural display of the city [1] - The bus operates daily from 7:30 PM to 9:30 PM, with a ticket price of 10 yuan and a one-way journey lasting approximately 60 minutes. Students can enjoy a 50% discount during the summer [6] Group 2: Interactive Experience and Activities - Tour guides will act as "city storytellers," providing commentary on various landmarks and historical anecdotes along the route [3] - Tourists can engage in activities like the "Flying Flower Order" challenge and receive creative cultural gifts, enhancing their night tour experience [3] - Future plans include weekend limited-time experiential activities that incorporate music and performances into the night bus experience, aiming to narrate the stories of old Chengdu in innovative ways [8] Group 3: Night Tour Trends in Other Regions - In Hubei's Chongyang County, the popularity of night tours is rising, with diverse offerings that leverage local natural resources to stimulate summer economic activity [8] - Chongyang features activities such as kayaking and bamboo rafting along the Junshui River, attracting visitors seeking relaxation and scenic views [11] - A hot spring resort in Chongyang offers family-friendly activities, self-service barbecues, and unique performances, drawing significant tourist interest [13] Group 4: Shanghai Night Tour Initiatives - Shanghai Wild Animal Park has launched a night tour project as part of the summer tourism season, allowing visitors to observe nocturnal animal activities [14][15] - The park features themed light shows and extended hours, with the closing time pushed to 9:30 PM during the night tour period [21] - Visitors can take guided tours to see animals like cheetahs and African lions in their active nighttime states, enhancing the overall visitor experience [18]