旅游服务质量保证保险赋能山东文旅产业发展

Core Viewpoint - The implementation of travel service quality guarantee insurance in Shandong province allows travel agencies to replace the traditional cash guarantee deposit, significantly reducing their financial burden and enhancing service quality [1][2][3] Group 1: Policy and Implementation - Shandong Changcheng International Travel Agency has opted for travel service quality guarantee insurance, reducing its annual payment from 1.4 million yuan to 14,000 yuan [1] - A total of 1,735 travel agencies in Shandong have adopted this insurance model in 2023 [1] - The reform pilot aims to promote high-quality development in the cultural and tourism industry by allowing travel agencies to use insurance instead of cash deposits or bank guarantees [1][2] Group 2: Benefits and Impact - The insurance fee for participating in the travel service quality guarantee insurance is only 1% of the previous cash guarantee, alleviating financial pressure on travel agencies [3] - Over 1,700 travel agencies have transitioned from bank deposits to this insurance, collectively mitigating economic risk responsibilities amounting to 344 million yuan [3] - The insurance provides credit enhancement for tourism enterprises and serves as an independent third party to resolve conflicts between travel agencies and tourists [3]