一罐饮料，撑起两国首富，也带来一场9年之争

Group 1 - The core point of the article is that the Xu family of Red Bull Group has retained its position as Thailand's richest family with a wealth of $44.5 billion, largely due to the strong performance of Red Bull in the global energy drink market [3][5] - Red Bull sold 13 billion cans in the past year, achieving revenue of $12.9 billion, making it the leader in the global energy drink industry [5] - The other co-founder of Red Bull, the Austrian Mateschitz family, holds a wealth of $40.6 billion and has been the richest in Austria for over a decade [5][7] Group 2 - The founder Xu Shubiao, who had a humble beginning, created Red Bull by developing a functional drink to alleviate fatigue, which became popular among blue-collar workers in Thailand [9][10] - Red Bull's marketing strategy included sponsoring extreme sports events, which significantly enhanced its global brand recognition [12][19] - The brand has expanded to over 170 countries, becoming the third-largest soft drink brand globally, following Coca-Cola and Pepsi [19] Group 3 - The partnership between Xu Shubiao and the Austrian businessman Dietrich Mateschitz led to the establishment of Red Bull GmbH in Austria, which launched the product in Europe in 1987 [12][21] - The entry of Red Bull into the Chinese market was facilitated by the establishment of a joint venture with the Huabin Group, which adapted the product to meet local regulations [21][25] - By 2012, Red Bull's sales in China exceeded 10 billion yuan, capturing over 80% of the functional beverage market [26] Group 4 - A significant conflict arose between the Thai and Chinese partners after the death of Xu Shubiao in 2012, leading to numerous lawsuits over brand rights and profit-sharing [27][30] - The ongoing legal disputes have lasted for nearly a decade, impacting the brand's market position as competitors like Dongpeng and others have gained market share [36][38] - The energy drink market in China is becoming increasingly competitive, with new brands emerging and capturing significant market share, indicating a shift in the industry landscape [36][38]