抗高温黑龙江财经学院为何选海尔？3371套订单背后：看中“强冷”

Core Insights - The article highlights the unprecedented high temperatures in Northeast China this summer, challenging the perception of the region as cool and requiring no air conditioning [1] - Harbin Finance University has responded by purchasing 3,371 units of Haier air conditioners to enhance student comfort [1] - Haier's air conditioners are favored for their strong cooling capabilities and comprehensive service system, making them a preferred choice for educational institutions [2] Group 1: Market Demand and Response - The demand for cooling solutions in universities has surged due to extreme heat, with "no air conditioning in schools" becoming a hot topic [1] - Haier has secured significant contracts with various universities, including 4,600 units for Qilu University of Technology, 8,000 units for North China Institute of Science and Technology, and 2,400 units for Hunan University of Commerce [2] - As of mid-June, the total value of public bidding for air conditioning installation projects in universities across the country exceeded 450 million yuan, with Haier capturing over 50% market share [2] Group 2: Product Features and Performance - Haier's air conditioners are designed to withstand prolonged high temperatures, ensuring rapid and stable cooling performance [1] - The company has implemented measures to reduce operational noise, such as adding professional shock-absorbing pads, to minimize disruption to students [1] - According to GfK and CMMI data, Haier's online sales surged by 63% year-on-year in the first half of 2025, while offline sales increased by 27%, solidifying its position as a top brand in the industry [2]