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Core Insights - A transformation regarding "appearance" is emerging among the youth, particularly after the college entrance examination [1] - The trend of cosmetic procedures is replacing traditional summer activities like driving school and travel, with significant increases in orders for procedures such as double eyelid surgery and teeth whitening [2][5] - The rise in cosmetic procedures among high school graduates is driven by social media and appearance anxiety, with over half of high school students reporting concerns about their looks [3][10] Group 1: Trends in Cosmetic Procedures - There has been a 108% increase in orders for vision correction surgeries in the week following the college entrance exam, alongside a 30% rise in teeth whitening and skin management procedures [8][10] - Medical institutions are experiencing a surge in student patients, with outpatient visits increasing by 10% to 30% and surgical volumes rising significantly during the summer months [7][8] - The trend is expected to peak between late July and August, as students prepare for university [8] Group 2: Psychological Factors - The phenomenon of "spotlight effect" contributes to heightened appearance anxiety among youth, leading to a distorted self-perception and increased worry about looks [10][11] - A survey indicates that 57.03% of high school students experience some level of appearance anxiety, with a higher prevalence among girls (61.85%) compared to boys (47.78%) [11][13] - The pressure from social media and peer comparisons exacerbates this anxiety, creating a cycle of self-doubt and concern about physical appearance [14] Group 3: Market Dynamics - The cosmetic surgery market is becoming increasingly accessible to younger demographics, with marketing strategies targeting students and offering summer discounts [20][21] - Data shows that individuals aged 18 to 24 engage most frequently with cosmetic content, with nearly half of those under 25 expressing interest in cosmetic procedures [21][22] - The trend is also evident in lower-tier cities, where 38.4% of individuals have tried cosmetic procedures, indicating a shift towards a broader consumer base [24][26] Group 4: Shift Towards Light Cosmetic Procedures - The market is seeing a preference for "light cosmetic" procedures that are less invasive and have quicker recovery times, appealing to younger consumers [28][29] - A report indicates that 61.9% of consumers plan to spend less than 10,000 yuan on cosmetic procedures in 2025, reflecting a trend towards budget-friendly options [30] - The focus is shifting from major surgeries to less invasive treatments, which are marketed as effective yet affordable solutions for beauty enhancement [29][32]