Sou Hu Cai Jing·2025-07-18 09:12Core Insights - The recent subsidy war in the food delivery market has intensified, with Meituan and Taobao Flash Sale engaging in aggressive promotions to stimulate order growth [1][3][5] Group 1: Subsidy Details - On July 12, Meituan's daily subsidy reached between 300 million to 400 million yuan, while Taobao Flash Sale's exceeded 1.2 billion yuan [1] - Since July 5, Meituan has been issuing "0 yuan delivery" coupons and various discount vouchers, distributing approximately 20 million free delivery coupons daily [3] - Taobao Flash Sale focuses on large discount coupons, such as "18.8 yuan off 18.8 yuan," allowing users to access food delivery at minimal costs [3] Group 2: Competitive Landscape - The food delivery competition was initially sparked by JD.com, which launched a 10 billion yuan subsidy in April, achieving a daily order volume of 10 million within days [5] - Following the subsidy war between Taobao Flash Sale and Meituan, JD.com has not significantly escalated its involvement, citing concerns over irrational competition [5] - The market share dynamics are shifting, with Meituan previously holding about 70% and Ele.me 30%, but Taobao Flash Sale is gradually closing the gap [5]