Aurora Mobile's JPush Empowers Beijing Hyundai Auto Finance to Build an Efficient and Secure Mobile Financial Service Platform

Core Viewpoint - Aurora Mobile Limited has partnered with Beijing Hyundai Auto Finance Co., Ltd. to enhance the latter's customer engagement and communication through its push notification solution, JPush, which is designed to support the digital transformation in the financial sector [1][2]. Group 1: Partnership and Technology Integration - The partnership aims to build an intelligent, mobile financial service system for BHAF, integrating core functions such as financial services, customer support, risk management, and internal operations [2]. - JPush supports various operating systems and messaging channels, ensuring seamless delivery of critical messages to BHAF's customers and employees [3]. - The integration of JPush into BHAF's mobile platform has led to improved employee collaboration and customer service efficiency [6]. Group 2: Message Delivery and Security - JPush has established high-reliability, high-concurrency message delivery channels, ensuring timely delivery of time-sensitive financial messages [4]. - The solution offers precision targeting through customized labeling and aliases, enhancing the efficiency of information delivery while complying with stringent regulatory requirements [5]. - JPush has passed security evaluations and employs strict data encryption, providing dual-layer protection for customer privacy and business data [5]. Group 3: Future Outlook - Aurora Mobile plans to deepen its strategic partnership with BHAF, exploring advanced digital applications such as intelligent risk control and precision marketing [7]. - The collaboration is expected to strengthen BHAF's digital foundation and support its high-quality business growth [7]. Group 4: Company Background - Founded in 2011, Aurora Mobile is a leading provider of customer engagement and marketing technology services in China, focusing on stable and efficient messaging services [8]. - The company has developed solutions like Cloud Messaging and Cloud Marketing to assist enterprises in achieving omnichannel customer reach and digital transformation [8].