中国卖家瞄准沃尔玛电商蓝海

Group 1 - Walmart's e-commerce is experiencing rapid growth, adding 44,000 sellers in just five months this year, compared to 59,000 sellers added in the entire previous year, indicating a potential for 2025 to be the year with the fastest seller growth [1] - The international expansion of Walmart's e-commerce is increasingly dominated by international sellers, particularly from China, with projections indicating that by 2025, the proportion of Chinese sellers will exceed one-third [4] - The growth of Chinese sellers is attributed to Walmart's favorable conditions, including fast approval processes, a wide range of categories, no monthly fees, and incentives for new stores, alongside a robust logistics system that supports cross-border e-commerce [7] Group 2 - Walmart is enhancing its collaboration with Chinese sellers through various initiatives, including the complete removal of GMV requirements in 2023, the launch of a Chinese version of the seller center in 2024, and the "Star Navigation Plan" in 2025 to leverage its online and offline retail advantages [7] - The company is actively engaging with Chinese sellers through offline events across the country, including the upcoming "2025 Walmart Global E-commerce Summit" aimed at discussing advertising, logistics, and seller operation techniques [7] - Walmart is reshaping the competitive landscape of the North American e-commerce market through a model that integrates online and offline development [8]