ESG解读|违规营销被罚4000万欧元后，希音或因数据合规再罚1.5亿欧元，轻视2项议题付出高昂代价

Core Viewpoint - Shein has been fined €40 million for misleading marketing practices in France, including false price discounts and unverifiable environmental claims, highlighting significant compliance issues in its sales practices and environmental reporting [2][3]. Group 1: Regulatory Penalties - Shein's subsidiary in France was penalized for misleading pricing practices, with 57% of products not having price reductions, 19% having lower discounts than advertised, and 11% experiencing price increases [3]. - The company received an additional fine of €1.098 million for failing to properly label environmental risk warnings on its products [3]. - The total fines imposed on Shein for deceptive marketing practices represent the highest amount issued by French authorities for such violations [3]. Group 2: Data Privacy Concerns - Shein is facing potential fines of €150 million from the French data privacy regulator for collecting personal data without user consent, violating data protection regulations [3][4]. - The company claims to have a privacy compliance department, but there may be discrepancies between its stated policies and actual practices [4]. Group 3: Environmental Goals - Shein's carbon reduction targets have been validated by the Science Based Targets initiative (SBTi), aiming for a 42% reduction in Scope 1 and 2 emissions by 2030 and a 90% reduction by 2050 [6][7]. - In 2024, Shein reported a 4.4% decrease in its operational carbon emissions, totaling 30,900 tons, while its renewable energy usage increased to 76% [7]. - However, Scope 3 emissions rose by 12.8% to 2,044,370 tons, indicating challenges in managing emissions across its supply chain [7][8]. Group 4: Supply Chain Compliance - Shein has approximately 7,200 primary suppliers in China and has conducted audits on over 3,000 core suppliers for compliance with social responsibility and environmental standards [11][12]. - The proportion of suppliers rated A and B increased from 29% to 47%, while those rated D and E decreased from 20% to 8% [12]. - The company identified 49 compliance issues in its supply chain audits, with significant improvements noted in areas such as workplace safety and labor rights violations [15].