American Rebel Light Beer Roars Back to Eldora Speedway For The 42nd Annual Kings Royal Race Week

Core Viewpoint - American Rebel Holdings, Inc. is enhancing its brand presence through participation in high-energy events like the Kings Royal Race Week at Eldora Speedway, aiming to connect with patriotic consumers and build brand loyalty [1][2][3]. Company Overview - American Rebel Holdings, Inc. operates primarily as a designer, manufacturer, and marketer of branded safes and personal security products, and has recently entered the beverage industry with American Rebel Light Beer [9]. - The company emphasizes its commitment to quality and patriotism, branding its beer as a celebration of American values [7]. Product Details - American Rebel Light Beer is a 4.3% ABV light lager, marketed as smooth-drinking and all-natural, brewed without corn, rice, or sweeteners [5][6]. - The beer is available in 12 oz 12-packs and 16 oz Tall Boys, with approximately 100 calories and 3.2 carbohydrates per 12 oz serving [6]. Marketing Strategy - The company focuses on grassroots marketing by engaging with consumers at cultural venues like Eldora Speedway, which are seen as gathering points for like-minded individuals [2][4]. - American Rebel Light Beer aims to foster brand loyalty by aligning with events that reflect the values of grit, loyalty, and patriotism [2][5]. Event Participation - American Rebel Light Beer will be present at Eldora Speedway on July 17 and 18, 2025, as part of the Kings Royal Race Week, reinforcing its connection to the racing community [6][8]. - The company highlights the significance of Eldora Speedway in American dirt track racing and its partnership with Tony Stewart Racing to enhance brand visibility [3][4].