2025上海潮生活节启幕 虹口潮玩盛宴亮点纷呈

Group 1 - The "2025 Shanghai Summer" International Consumption Season and the sixth Shanghai Trend Life Festival have been launched, focusing on integrating various resources in the Hongkou District to innovate consumption models and cultivate new business formats [1] - The "Ticket Root Economy" is being actively developed in Hongkou District, with the launch of the "Chongbang × Damai Mall Entertainment Membership System," marking an upgrade to "Ticket Root Economy 4.0" [3] - The new membership system aims to reshape the value of cultural and entertainment consumption scenes, facilitating online and offline traffic interaction and creating a comprehensive digital consumption chain [3] Group 2 - The main venue features the "潮集集之潮生活·大玩家" themed market, which includes over 50 trendy stalls, 30 pop-up performances, and various interactive activities, highlighting diverse entertainment experiences [4] - The "Shanghai Trend Life Festival Passport" has been introduced, serving as a practical guide and fun collection book for cultural, sports, entertainment, and dining experiences, encouraging exploration and increasing consumer engagement [4] - The passport allows citizens and tourists to collect stamps by completing tasks at various locations, promoting cross-business and cross-scenic area consumption, thereby enhancing revisit rates and purchase frequency [4]