焕新出发！新六百YOUNG项目“花YOUNG”启幕

Group 1 - The new Six Hundred YOUNG project was officially launched on July 18, with the core concept of "Grow Young Together," aiming to enhance the quality development of the Xujiahui business district [1][5] - The project focuses on four main areas: urban amusement, family life, urban social interaction, and youth sports, creating a refined urban family lifestyle experience [5][9] - The project aims to establish a collaborative mechanism between brands and projects, enhancing both scene value and commercial outcomes [5][7] Group 2 - The first batch of key partner brands includes MUSINSA, SMTOWN, ABORO, MY BARRE, and COW PLAY COW MOO, covering various sectors such as family experiences, trendy retail, and dining [7] - The project will feature an overall building area of approximately 32,000 square meters, with plans for trial operations in the first quarter of 2026 [7][9] - The project will connect with major commercial nodes through aerial corridors and subway passages, forming a three-in-one lifestyle loop of transportation, consumption, and social interaction [7][9]