Zhong Guo Jing Ying Bao·2025-07-18 20:47Industry Overview - The automotive market in China showed strong performance in the first half of 2025, with production and sales reaching 15.62 million and 15.65 million units respectively, marking year-on-year growth of 12.5% and 11.4% [2] - New energy vehicles (NEVs) also saw significant growth, with production and sales reaching 6.968 million and 6.937 million units, reflecting year-on-year increases of 41.4% and 40.3% [2][5] Major Players Performance - BYD achieved sales of 2.146 million vehicles in the first half of 2025, a year-on-year increase of 33.04% [4] - SAIC Motor sold 2.053 million vehicles, with a year-on-year growth of 12.4%, maintaining positive growth for six consecutive months [4] - Chery's sales reached 1.26 million vehicles, marking a year-on-year increase of 14.5% [5] - Geely's total sales were 1.93 million vehicles, with NEV sales reaching 1.001 million units, a remarkable year-on-year growth of 73% [5] New Energy Vehicle Trends - The NEV sector continues to thrive, with companies like Geely and Chery reporting substantial increases in NEV sales, contributing to the overall market growth [6][7] - The penetration rate of NEVs in Geely reached 52% in the first half of 2025, indicating a strong shift towards electric vehicles [5] Competitive Landscape - The competition among new car manufacturers has intensified, with Leap Motor leading the new forces with 221,700 deliveries, followed by Li Auto and Xpeng with 203,800 and 197,200 units respectively [3][7] - NIO's performance was relatively stable, delivering 114,000 vehicles, a year-on-year increase of 30.57% [8] Market Dynamics - The automotive industry is experiencing a shift from aggressive price competition to a focus on quality and innovation, as companies adapt to market changes and consumer demands [9][10] - The trend of "anti-involution" is gaining traction, with major players taking steps to stabilize supply chains and maintain supplier interests [8][9] Strategic Adjustments - Companies are restructuring internally to enhance competitiveness, with SAIC integrating its brands to improve resource utilization and reduce production costs [10] - The emphasis on brand innovation and quality improvement is becoming increasingly important in the competitive landscape of the automotive industry [10]