Zhong Guo Jing Ying Bao·2025-07-18 20:50Core Viewpoint - GAC Group has entered a "wartime state" to tackle significant challenges in the automotive industry, focusing on three critical battles: user demand, product value, and service experience [2][3][6]. Company Strategy - GAC Group aims to transform into a "New GAC" by fully engaging in the three battles that are crucial for its survival and growth [3][6]. - The "Panyu Action" plan, initiated in late 2023, targets a sales volume of 2 million units for its self-owned brands by 2027, with over 60% of total sales coming from these brands [7][8]. Financial Performance - GAC Group anticipates a loss of between 1.82 billion to 2.6 billion yuan for the first half of 2025, highlighting the urgency of its transformation efforts [2][4]. Product and Technology Development - The company is restructuring its R&D system to focus on user insights and product delivery, aiming to enhance its innovation chain [4]. - GAC Group is accelerating its product technology layout, including the launch of new hybrid models and the development of an L4 level autonomous driving vehicle [4][9]. Safety and Service Enhancements - The introduction of the "Starling Safety Guardian System" emphasizes a comprehensive safety mechanism across all key systems [5]. - GAC Group is adopting a new integrated product marketing and sales (IPMS) system to improve customer service and satisfaction [5]. Market Positioning - GAC Group recognizes the need to strengthen its overseas market presence, aiming to sell 500,000 units internationally by 2027 [7]. - The collaboration with Huawei is seen as a pivotal step in enhancing GAC's competitive edge in smart vehicle technology [9]. Industry Context - The Chinese electric vehicle market surpassed 50% market share in the first half of 2025, indicating a significant shift in the automotive landscape [9].