Core Viewpoint - The company, Bojue Travel Photography, is facing severe operational challenges, including a significant reduction in orders, declining revenue, and high costs, leading to continuous losses over several years. As a cost-cutting measure, the company has decided to temporarily suspend its travel photography business until the peak season [1][23]. Company Summary - Bojue Travel Photography has entered a state of suspension, with all business activities halted as confirmed by local market regulatory authorities [3]. - Employees of Bojue Travel Photography have publicly expressed their grievances regarding unpaid salaries, with some claiming they have not received wages for several months [5][6]. - The company has acknowledged its salary arrears and is actively seeking financing to resolve these issues, promising to pay all outstanding salaries by December 31, 2025 [7]. Consumer Impact - Numerous customers have reported issues with services purchased from Bojue Travel Photography, including unfulfilled contracts for wedding photography and difficulties in obtaining refunds [9][10]. - Many consumers have experienced communication breakdowns with customer service, with reports of being blocked from contacting the company [11][12]. - A significant number of users have formed groups to collectively seek refunds and report their losses, indicating a growing trend of consumer dissatisfaction [17]. Industry Context - The travel photography industry has seen rapid growth, with over 25 million consumers participating in related services in 2024, leading to a market size nearing 400 billion [27]. - However, the industry is experiencing oversaturation, with 6,341 travel photography companies currently operating, and nearly 45% of these established within the last three years [29]. - The competitive landscape is fierce, with a high influx of new entrants and a significant increase in registered travel photography businesses, leading to price wars and a decline in service quality [30][33]. Structural Issues - The collapse of Bojue Travel Photography highlights broader structural problems within the travel photography industry, including overexpansion and unsustainable business models [51][64]. - The reliance on aggressive advertising and prepayment strategies has left companies vulnerable to cash flow issues when demand decreases [49]. - The industry's current trajectory suggests a forthcoming wave of business closures, particularly affecting smaller, less established firms that lack brand strength [60][62].
全国旅拍寒潮,铂爵旅拍都跑路了?
Hu Xiu·2025-07-19 00:50