Core Viewpoint - The collaboration between Xuancheng Pang Donglai Supermarket and Jiu Gui Jiu (000799) has led to the launch of a new premium liquor product, "Jiu Gui - Free Love," priced at 200 yuan per bottle, with a production cost of 168.26 yuan, resulting in a gross profit margin of 15.87% [1] Group 1: Product Cost Breakdown - The total product cost is 155 yuan, which includes a supply price of 115.34 yuan and additional fees and taxes of 39.66 yuan [2] - The overall development cost is 13.26 yuan per bottle, comprising research and development costs of 0.98 yuan, financial costs of 4.96 yuan, value-added tax of 5.18 yuan, and additional taxes of 0.62 yuan [2] - Management costs include testing fees, distribution fees, and storage fees, amounting to 0.6 yuan, 0.25 yuan, and 0.67 yuan per bottle, respectively, totaling 1.52 yuan [2] Group 2: Improvement Projects - The collaboration focuses on three main improvement projects: team welfare enhancement, distillery upgrades, and product quality improvements [2] - Team welfare initiatives include continuous salary increases, optimized working hours, free meals for employees, and improved dining environments [2] - Distillery upgrades involve creating independent changing rooms, offices, and rest areas, enhancing cleanliness and comfort in the working environment [2] - Product quality improvements aim to enhance packaging design and details, aligning with international product standards while reducing marketing and advertising costs to ensure reasonable profits and pricing [2] Group 3: Financial Performance and Future Plans - Jiu Gui Jiu's preliminary forecast for the first half of 2025 indicates a net profit of 8 million to 12 million yuan, representing a year-on-year decline of 90.08% to 93.39%, with expected revenue of approximately 560 million yuan, down about 43% from the previous year [3] - The company plans to actively improve performance in the second half of the year by exploring new channels, collaborating with well-known supermarkets, expanding state-owned enterprise business, and developing new products [3] - The gross profit margin for liquor sales is reported at 71.4%, with specific margins for different product lines: 87.71% for the Inner Reference series, 74.61% for the Jiu Gui series, and 56.35% for other series [3]
胖东来与酒鬼酒合作开发的52度“酒鬼-自由爱”定价200元/瓶,毛利率15.87%