Core Viewpoint - The article discusses the rising trend of color diagnosis, particularly in the beauty and fashion industry, highlighting its popularity among young consumers and its integration into various business models, despite skepticism regarding its actual value and sustainability [3][4][10]. Group 1: Popularity and Market Dynamics - Color diagnosis has gained significant traction, especially in South Korea, with notable figures like K-pop stars influencing its popularity among fans in China [3][7]. - The topic of color diagnosis has garnered over 200 million views on Xiaohongshu and nearly 400 million views on Douyin, indicating a strong interest among young consumers [3]. - In Hangzhou alone, there are over 40 shops offering color diagnosis services, with prices ranging from 299 to 1399 yuan, showing a diverse pricing strategy in the market [4][5]. Group 2: Consumer Demographics and Motivations - The primary consumers of color diagnosis services are young women aged 25-35, including fans of celebrities and influencers seeking to replicate their looks [6][7]. - The desire to achieve a "star-like" appearance is a common motivation for consumers engaging in color diagnosis, linking it closely to the celebrity economy [6][7]. Group 3: Business Model and Revenue Streams - Color diagnosis has evolved to include various revenue-generating avenues such as live streaming sales, color therapy, and training certifications for aspiring color consultants [4][15]. - The cost of equipment for color diagnosis is relatively low, with essential materials priced between 5000 to 7000 yuan, allowing for a low barrier to entry for new businesses [12][14]. Group 4: Challenges and Criticisms - Despite its popularity, color diagnosis faces criticism regarding its value, with some consumers labeling it as a "智商税" (intelligence tax) due to high prices and perceived low return on investment [4][10]. - The industry is characterized by a lack of standardization in training and certification, leading to concerns about the quality and consistency of services provided [15][18]. Group 5: Future Trends and Emotional Value - The color diagnosis industry is expected to continue expanding, with a growing emphasis on integrating emotional value and personalized experiences into services [20]. - As consumer preferences shift towards self-discovery and emotional fulfillment, the industry must adapt to meet these evolving demands to maintain relevance and consumer interest [18][20].
1小时800元，韩国爆火的颜值生意，有年轻人“打飞的”氪金
3 6 Ke·2025-07-19 01:45