Sou Hu Cai Jing·2025-07-19 02:32Core Points - The "Play Beer Summer: 2025 Wenjiang Beer Food Season and the Fourth Qingdao Beer Festival" kicked off on July 18 in Chengdu's Wenjiang District, coinciding with the Chengdu Universiade, promoting summer consumption [1][3] - The event utilizes a "1+N" model, featuring one main venue and multiple sub-venues, focusing on local beer and food to create a refreshing summer consumption experience [1][3] - The Wenjiang District Commerce Bureau launched a "Summer Consumption Guide" to enhance diverse summer travel and consumption options, highlighting four themed consumption scenarios [3] Event Highlights - The opening day featured various performances including bands, magic shows, and interactive games, creating a lively atmosphere [3] - The Qingdao beer pavilion and outdoor drinking area attracted large crowds, while local food stalls showcased popular dishes, indicating strong consumer interest [3] - Local businesses reported high sales, with popular products in demand, reflecting a successful launch of the event [3][6] Product Promotion - The event promoted local green food products, featuring well-known brands such as Kang Shifu and HAO LI LAI, available through various purchasing channels [6] - The festival will run until August 3, with additional events planned to maintain summer consumption momentum [6]